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Culture Eats Strategy for Lunch Every Day
…culture eats strategy for lunch every day. Now isn’t that the truth? Especially in PR where we put our logical strategic plans up to bat with popular culture daily and hope/wish our audiences hear and...
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Coming To A Crossroad: Paula Deen, Diabetes and Me
If your office is anything like ours, celebrity chef Paula Deen’s diabetes announcement has become quite the topic of conversation over the past week. As I read the coverage online and caught a few TV...
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Tell Me Something I Don’t Know: Food Fact Frustrations
Do you ever find yourself asking: why is America fat? It’s certainly not due to a lack of information about nutrition. New research comes out pretty much daily. For instance, just this past week there...
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Blaming the Victim: Food vs. Fat Folly
I recently took to Spectrum’s blog to vent a bit about the confusing nutritional landscape. I asked the question “with all the great nutritional research available, why are so many of us still fat?”...
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Tackling a Weighty Issue: Spectrum and GLOBALHealthPR Alarmed by Childhood...
The evolution of Health 2.0 in our data-driven world calls for a shift in the way health organizations connect with their target audiences. On a global scale, there is enormous potential to make an...
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Hungry Kids and the New School Lunch Guidelines
New federal laws, designed to create healthier public school lunches, took effect on October 1. The new guidelines are part of the Healthy, Hunger-Free Kids Act of 2010. The initiative aims to combat...
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The Chinese Diabetes Epidemic: Need for a Paradigm Shift in Screening and...
Diabetes prevalence is on the rise and has reached epidemic levels in China. According to a new study in the Journal of the American Medical Association (JAMA), the percentage of Chinese with diabetes...
View ArticleCelebrity spokespeople: Should they promote for the greater good?
If fast food is so bad for the body, how can San Francisco 49ers quarterback Colin Kaepernick and Baltimore Ravens quarterback Joe Flacco eat McDonald’s wings and still play well on Sunday? Aren’t the...
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November: A month for advocacy and thanks
This month is host to several annual health awareness campaigns. Movember participants are growing beards to raise money for men’s health, while others are doing what they can to bring attention to...
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